How to Pre-sell a Space With 360° Tours and a 3D Dollhouse
Hey, office space pre-sellers! Want to make your competitors jealous? We've got just the thing for you! With our killer 360° tours and jaw-dropping 3D dollhouse experiences, you'll leave potential.
When developing a construction project for a hotel, real estate or office space, one of the best strategies is to sell your space in advance and have investors and tenants line up to move in as soon as final inspections are completed.
Of course, this can be difficult to do when your marketing materials are flat images of empty and possibly unfinished spaces and a bit dull to look at.
Companies crave a space that not only fits their capacity and workflow but also reflects their brand image in every nook and cranny. They need to know if the lighting is just right, how many workstations can be comfortably accommodated in the area and whether their visitors will be wowed when they set foot in the place.
It's true that traditional images of empty rooms don't make the same impact, but how about giving prospective tenants the opportunity to explore the space in a 360° rendering! This way, they can imagine their future office already furnished and designed to the fullest.
In this article, I'll tell you what 3D renderings are and how to apply them to your pre-sales strategy successfully.
Index:
1. What is a 3D representation of floor plans?
2. Benefits of Launching an Online Pre-Sale for Your Space
2.2 Highlighting the details of the space
2.3 Create your 3D presentation with Teliportme
2.4 Create your unique link to share your space
3. Improve your marketing campaign with 3D Dollhouse
4. Evaluate budget and ROI
1. What is a 3D representation of floor plans?
A 3D floor plan or 3D dollhouse is a view of a digital architectural space in three dimensions. By viewing a 3D floor plan, you get a more accurate perspective of the size, layout and proportions of a space.
The first and most important benefit of a 3D dollhouse is the ability to visualise your finished commercial property before it is complete and before tenants schedule a live walk-through. The design of the building becomes the guideline for how the rendering is created.
The floor plan, materials and features that will soon be complete will be rendered exactly as they will appear live. The 360° nature of the virtual tour makes it possible for your future tenants or buyers to virtually walk through the space, getting a sense of its size, the flow of the 3D floor plan and even the locations of retail outlets and fixtures.
Here is an example of exactly the experience we can create for your property.
To create these 3D renderings you will need a little imagination and patience and some tools such as Autodesk, Skybox.blockadelabs, Roomle, Floorplanner, Homebyme.
2. Benefits of Launching an Online Pre-Sale for Your Space
Often, buyers of office space or tenants are looking for a space that makes them feel the right way. Real estate, even commercial real estate, is an emotional process. So if it's your first time showing up online remember to be professional, have detailed information about the location and you can demonstrate that your offices create an uplifting workplace that will inspire staff and has the right feel for tenant brands, they are more likely to commit to renting or buying quickly with you.
So the recommendations and advantages for a pre-sale are:
- Show your building before it's ready: This we can call Captivate, if the property is still in the construction or renovation phase, a 360 tour shows what it will become and can close deals before the space is actually ready to be seen.
It can also prepare prospective tenants or buyers for a much quicker in-person tour when the space is finally ready.
- Sell or rent your listings faster and for more: Studies have shown that listings with virtual tours sell 20% faster and for 9% more.
- Save time showing the property: 3D tours can save time by giving you the opportunity to arrange a walk-through without an in-person appointment. In fact, a 360 tour is even easier to self-guide and curious prospective tenants can do their own research, examining every nook and cranny to their satisfaction, without needing to take up their time with a live tour appointment.
- Increase interactivity and connection: A virtual tour also increases each potential commercial tenant's engagement and connection to the property. 360 tours are interactive. The customer can turn, look up, look down and even peek into conference rooms.
So, they can explore the office space at their leisure, invite other decision-makers and simply reload the tour to experience the interactive again.
- Seamless integration: Integrate the immersive tour seamlessly into your website or advertising platforms to ensure easy access to potential tenants. Ensure the tour is mobile-friendly so users can explore your office space on smartphones and tablets, maximising engagement and accessibility.
2.2 Highlighting details of the space
Online pre-sales can greatly accelerate the processes of selling your space. But more importantly, it allows you to assess what aspects to improve in each presentation and how to highlight those details that make the difference. And what better way to achieve this than with innovative tools that you can add to a virtual tour?
That's where virtual floor plans and 3D dollhouse plans come into play. Detailed and informative virtual floor plans show the layout, dimensions and key features of your office space in a way that sparks curiosity and excitement.
Prospective tenants can visualise the possibilities, plan their future workspace and determine how your office fits their needs and what's better with modern software like Teliportme you can add a virtual host, split view, map view and embed links for additional information to the same tour.
2.3 Create your 3D presentation with Teliportme
The crucial moment has arrived, feel the thrill of making an online pre-sale and making big profits - it's impossible to resist running and bringing your project to life! But to stay on top of the excitement, you must get to know one of the most innovative options in the last 10 years: Teliportme.
Here's more than just a simple tip: How to add FLOORPLANS to your virtual tour
2.4 Create a unique link to share your space
Once you have finished creating your 3D representation, it's time to show it to the world. From the platform you are using, in this case, Teliportme, go to the sharing section and customise the way you want to spread your masterpiece.
Make it as unique as you want! From links to share in Whatsapp groups, QR codes or embed links to integrate into your website or property listing. This way, you can integrate an immersive tour on your website and advertising platforms so that potential tenants can explore your office space in an easy and accessible way.
Make sure the tour is mobile-friendly so they can enjoy the full experience on smartphones and tablets, which will maximise engagement and accessibility with your potential clients.
3. Improve your marketing campaign with 3D Dollhouse
Residential and commercial property buyers want an immersive 360° experience. If you plan to incorporate this tool into your marketing campaign, we suggest you consider these valuable tips:
- Enhanced marketing materials: a 360° dollhouse creates beautiful still panoramics and an interactive marketing asset that any curious potential buyer can explore with a few clicks. The floor plan created when the rendering is built is also an excellent way to show the true size and flow of the space from a bird's eye perspective that goes beyond the floor plans provided by the architectural design.
In fact, a rendered floor plan can include rendered furniture such as workstations, conference tables, reception desks and other essentials that will help prospective tenants visualise the value of their space from every angle from the moment they scan the listing of their office space.
- Create a WOW factor: A 360 virtual tour also provides the opportunity to wow office space buyers. It is more impressive and more immersive than simple photographs and gives a sense of what it would be like to actually move around the space.
Your virtual tour can be a customer's first experience with virtual reality (VR) and wandering the virtual corridors of an office can be an enticing pastime while contemplating the benefits of commercial relocation.
4. Evaluate budget and ROI
Finally, a full 3D tour with renderings and floor plans is just a click away! Plus, it's incredibly affordable compared to other immersive marketing options. With a minimum investment of only $333 USD per month, you can bring your properties to life with as many renderings as you want to create.
Regardless of the marketing strategy you are using, keeping an eye on the following factors can help you determine if your campaigns are truly successful for your online pre-sale:
- Time: how long did it take you to create the marketing materials?
- Cost of production: track the total cost of supplies, services and software needed to create the campaign.
- Promotional costs: did you spend anything on promotion? If so, add that to your total costs.
- Page analytics: Use a tracking URL to determine if your content is driving traffic to your product landing page.
- Non-financial returns: Did you get any social media engagement, unexpected traffic increases or other bonuses from your campaign? If so, this can help your brand's engagement level.
Imagine all the total visuals, experiences and wow factor opportunities you can create with a virtual representation of your office buildings - the investment and ROI are self-explanatory!
On the other hand, calculating ROI helps to:
- Establish the success of a business in relation to the expenses derived from it.
Know which product has the highest profitability within a market portfolio.
Estimate the internal rate of investment for future launches.
Cut costs when they exceed the income received.
Predict the success or failure of a commercial operation in the medium and long term.
So why wait? Start sharing your immersive assets with your property listings now and wow your clients before your contractors have finished the finishing touches.